Who moved my cloud?

We are the new cheese in video cloud services.

I’m supremely confident in making that statement, but very humble in how important our approach is to getting senior management comfortable with this evolving environment.

You are not alone if you are confused about the cloud, and what applications you should trust to run in it. What belongs in a public cloud, or a private QoS (quality of service) cloud, or a hybrid cloud, and why do I need one anyway?

I would not presume to guide management with respect to the multitude of applications running in the enterprise, and what type of cloud they should be in, other than video, which is a core expertise for Telemerge whatever the cloud formation.

One thing I can promise you, Telemerge will take the confusion out of delivering solid, well supported video in the cloud.

If you are interested in what the analysts are saying about market growth in cloud services, and what your colleagues are stating as the drivers for deploying video in the enterprise, here is some interesting data:

According to Gartner Research:

• Worldwide cloud services revenue will soar to more than $68.3 billion this year, and to more than $148 billion by 2014
• Corporate Desktop video growth will expand from 7 million in 2008 to 200 million by 2015.

CDW 2011 Video Conferencing Straw Poll says:

• 75% of medium to large corporations will have implemented videoconferencing within 2 years.
• 54% will engage managed services to ensure adoption and success.
• Immersive and Desk-Top will be the primary drivers.
• Senior Management are now defining ROI into two areas

http://newsroom.cdw.com/features/feature-04-25-11.html

So what are Fortune 500 companies looking for in a corporate video solution?

A world-class video network that provides interoperability by efficiently connecting Extranets and Intranets. They want an engineered network to harmonize video devices and protocols with Level 1 Client Support and video specific expertise accessible within 20 seconds that can answer 99% of all enquiries. They need a video strategic roadmap that clearly defines participant audience by individual and group, their location, who they want to connect with internally and externally to the Enterprise, frequency, agenda, content sharing, session archiving (library), video room requirements, desk-top requirements, remote access requirements, network connectivity, deployment, and qualified help-desk support. This roadmap is engineered by people with very high level of skills in the video space, and is built with input from all areas of the client’s business, with a view three to five years out.

This VC roadmap should be the benchmark for developing a broader UC (Unified Communications) strategy for the Enterprise, and that’s a whole other topic.

I spend considerable time researching trends, market dynamics, who’s doing what to whom, strategizing, dreaming (sometimes), which is how Telemerge evolved. I’m happy to dialogue on any related areas of interest.